It’s been used about 3 million times to date.Īll of this has, of course, raised privacy concerns. The Amazon One service is currently available at 200 Whole Foods stores, as well as a handful of other retailers, such as Panera Bread, which has installed the technology in two locations. The company even developed “liveness detection,” by which the technology can distinguish between actual palms and 3D-printed replicas. “Even identical twins with the same DNA do not have the same palm surface and vein patterns.… After millions of interactions among hundreds of thousands of enrolled identities, we have not had a single false positive.” “Your palm’s unique characteristics, such as creases, friction ridges, and underlying vein network, are a result of independent biological processes,” it said. The palm signature is linked to a consumer’s Whole Foods account and accompanying credit card.Īmazon claimed the service is “100 times more accurate” than scanning irises of people’s eyes. The palm recognition service, called Amazon One, uses technology that creates a “palm signature” by capturing “surface-area details like lines and ridges, as well as subcutaneous features such as vein patterns,” the company said on its website. As a result, customers won’t need their wallet or even their phone to shop at Whole Foods’ 500-plus locations. Amazon is rolling out its palm-based checkout system-which lets customers pay for products by waving their hand over a device-to the entire Whole Foods chain by the end of the year.
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